Targeted marketing and information gathering
costs less and gives better results
Effective consumer engagement using QR Connexus provides attractive benefits for the consumer while allowing the
retailer to target marketing resources and gather powerful consumer insights that drive and grow sales and profitability.
Consumer Engagement Tools
Using a comprehensive and highly cost-effective suite of consumer engagement tools provided by QR Connexus will yield valuable benefits for the retailer:
- Positive Customer Goodwill Opportunities
- Targeted Special Offers and Promotional Activity
- Targeted Marketing and Advertising
- Highly Cost Effective Market Research
- Customer Profile and Knowledge Building
- Customer Driven Feedback and Engagement
- Save space - lids take up 30% of storage space
- Marketing spend is targeted to existing customers who avail of increased promotional awareness and benefits
- Market research and customer profile information is gathered at a fraction of the cost of traditional methods by offering loyalty points in exchange for feedback that is gathered and analysed electronically
- Customers are given a structured forum to engage with and be heard by the retailer.
QR Connexus provides retailer-friendly, ready-to-use templates and solutions that do not require an upfront capital investment from the retailer and generate a high business return on investment.
The following is a brief selection of the type of information that can be easily gathered and stored using QR Connexus – building into a powerful resource that can be mined to sharpen insights and support more effective business management and decision-making – and ultimately grow sales, market share and profitability.
Customer Engagement examples