ButterflyCup is ahpSPS Partner.
We can help drive your business success.

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Huge benefits for your business by connecting with your customers easily and cost effectively.

The Power of GPAS

(Hewlett-Packard’s Global Product Authentication Service)

ButterflyCup and Hewlett-Packard are HP GPAS Partners for the use of HP’s world leading GPAS product authentication technology on all ButterflyCups.

Each individual ButterflyCup has a unique HP GPAS code embedded in its QR barcode. Therefore, each cup is fully traceable from production right through to end-user with all the details related to the cup recordable in the HP Cloud.

Harnessing this technology, ButterflyCup offers its customers a suite of consumer engagement products using user-friendly, smartphone apps that provide:

  • Loyalty Schemes that allow registered users to collect and redeem rewards for purchases – the recording system is completely paperless and stored in the Cloud. Registration gives the beverage retailer a point of contact with the customer that facilitates consumer engagement opportunities and the gathering of valuable consumer purchasing and profile information. For examples and more details click here.
  • Powerful Consumer Engagement Tools that allow retailers to engage with registered loyalty scheme members for a range of purposes including targeted  marketing, promotional & sales activity, market research, etc. For examples and more details click here.
  • A comprehensive database of information stored in the HP Cloud that can be mined using powerful ‘Big DataAnalytics programmes to provide business and marketing insights that improve and support decision-making and business performance. For examples and more details click here.

For Cup Manufacturers and Distributors

GPAS technology allows full supply chain tracking of each cup using its QR barcode from moment of production to end-user.

These sophisticated Track and Trace capabilities are available to Manufacturers and Distributors from QR Connexus.

Contact us for further details.